When I was a kid, I loved playing with my barbie dolls and dressing up as a ballerina princess. That’s pretty typical little girl behavior. However, I also enjoyed making castles out of Lego’s, battling my brother with toy dragons, and racing toy cars down the hallway. I never saw toys as being meant for boys and girls, I just saw them as toys that I wanted to play with. Today, it shouldn’t be any different.
Today, someone posted an article on Facebook about a 13 year old girl named McKenna Pope, who has set up an online petition to try and convince Hasbro to create more gender neurtal toys, starting with the Easy Bake Oven. Here is the video of her younger brother, who loves to bake and would love to get an Easy Bake Oven for Christmas.
Although most would agree that the main consumer of this particular product tends to be female, that should not be made into a case that excludes the male minority who wants nothing more than to enjoy this toy without feeling discriminated against. In a recent publication of the Los Angeles Times, it was stated that Hasbro had agreed to meet with this young girl and hear what she has to say.
Marketing products towards children is no easy feat, with so many children looking for so many different things in the toys they play with. However, offering a product in a more neutral color scheme does not seem like a very tall order, and it would make that four year old chef-to-be very happy.
Here is the link to the petition, as well as additional information about this issue and what it was that inspired a 13 year old girl to take such action against one of the most infamous toy companies!
Let me know in the comments below what your thoughts are on this topic. Do you think she is taking this too far? Maybe not far enough? Does there seem to be a gender bias with Hasbro’s toys?
That’s all for today.